One night in 2007, a random guy offered to pay me if I helped him talk to girls. Unemployed and always up for an adventure, I accepted the offer. An entrepreneur was born. From 2008 until 2011, I was a full-time professional dating coach for men. In 2011, I became sick of the industry and the toxic advice within it. I wrote my first book, Models: Attract Women Through Honesty, and changed the name and focus of my business to address broader self-development topics for men. The book took off, selling tens of thousands of copies without any marketing or mainstream promotion. As I branched out into deeper issues of masculinity, self-worth, and the changing cultural landscape, the site grew. By 2013, I had begun writing about larger cultural issues — gender relations, happiness, ambition, life purpose, and cultural perspectives I had gathered while living in various countries around the world. Despite the fact that the business was still directed at men, thousands of women began reading and asking for advice as well. That same year, I made the leap to my own site and domain, broadening the demographics for whom I write. The site exploded, garnering millions of views each month.
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